Add light-emitting material layers
The Emit material layer causes the selected 3D text layer to appear to be self-illuminating rather than just reflecting other light. The light emitted using this method does not act like other light sources in a 3D project: it doesn’t illuminate other objects or cause shadows to be cast.
In fact, the Emit layer is texture with a single color, gradient, or image, which is superimposed over 3D text object using an Addblend mode to make the text appear brighter.
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In the Appearance pane of the Text inspector, click the Add Layer pop-up menu, then choose Emit.
An Emit material layer is added in the Options section of the Appearance pane.
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Click the Fill pop-up menu and choose a fill type (Color, Gradient, or Texture).
Depending on the Fill option you choose, additional parameter controls appear in the Emit material layer. For a full description of all Emit parameter controls, see Emit controls.